Case studies.

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IESY Electric Stretchers

Brief

The company Fumoco approached us with the desire to create an advertising spot to promote their new product—electric stretchers, which were in the production phase. The client specified the preferred graphic style and the format of a 30-45 second advertisement that would highlight the product’s key functionality.

Length: 00:47

Production time: 3 weeks

The video was used during medical trade shows, for presentations in client discussions, and for online display.

3D model and testing

We created the spot using 3D techniques, showcasing the product’s most important features. Our goal was to ensure the generated footage was of the highest quality.
 
During the project, we received a request to visualize different color variants of the stretcher upholstery and to generate images for the website. We presented test renders to the client to confirm we were heading in the right direction. After consultation, we made color adjustments.
grafika
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2022-03 FUMOCO ANIMATIC v2.mp4_snapshot_00.08_[2023.11.09_15.23.04]
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Final product

After finalizing the list of changes and selecting the final music, we proceeded to complete the project.
IESY - UJ01 v2.mov_snapshot_00.07_[2022.04.21_13.32.35]
IESY - UJ04 v2 150.mov_snapshot_00.06_[2022.07.20_11.03.23]
IESY UJ05A v1.mov_snapshot_00.05_[2022.07.20_11.04.58]
IESY - UJ02 v1.mov_snapshot_00.03_[2022.04.21_16.30.30]
IESY - UJ04 v2 150.mov_snapshot_00.10_[2022.04.21_16.31.10]
IESY - UJ05B v1.mov_snapshot_00.08_[2022.04.21_16.31.45]
IESY - UJ03 v1.mov_snapshot_00.05_[2022.07.20_11.03.04]
IESY UJ05A v1.mov_snapshot_00.00_[2022.07.20_11.04.40]
IESY - UJ06 v2 NT.mov_snapshot_00.08_[2022.07.20_11.45.29]

Additional materials

We proposed using the created materials for other purposes to enhance the promotion. In addition to the video, Fumoco received graphics for their website, printed materials, and even vehicle wraps.
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FUMOCO-S2 TEXT ULOTKA
IESY - UJ06 v2.mov_snapshot_00.07_[2022.07.20_11.04.16]
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ICE ON Cooling HVAC

Brief

The company ICE ON requested the creation of an informational video for marketing purposes for their prototype product—a high-capacity cooling battery. The client emphasized that the video should be of a high standard, comparable to global leaders in the HVAC industry. The video needed to clearly explain the device’s operation in an accessible way and highlight its benefits.

Length: 02:45

Production time: 5 weeks

The video was used during presentations, HVAC trade shows, and client discussions, and has been very well-received so far.

Documentation

Due to the device’s complexity, a visit to the factory where it was being produced was necessary. During discussions with engineers, we learned how the device operates and were able to create detailed photographic documentation. We were also provided with the device’s CAD model. Simultaneously, our copywriter worked on the script for the voiceover.
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3D model and testing

The most time-consuming task was processing the CAD model, which was missing several elements, including a complex electrical cabinet. Over approximately two weeks, we supplemented the model with the necessary components. For some shots, additional elements like solar panels, wind turbines, and buildings were required. After initial tests, we sent the client the first previews.
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Final product

Upon completion, ICE ON received a video that conveys substantial content in a concise form without compromising visual appeal. The video matches the quality of the biggest players in the HVAC market.
ICE ON - PROMO v6 - FINAL PRORES 422.mov_snapshot_00.16_[2022.11.28_10.56.41]
ICE ON - PROMO v6 - FINAL PRORES 422.mov_snapshot_01.11_[2022.11.28_10.57.15]
ICE ON - PROMO v6 - FINAL PRORES 422.mov_snapshot_01.35_[2022.11.28_10.57.59]
ICE ON - PROMO v6 - FINAL PRORES 422.mov_snapshot_00.24_[2022.11.28_10.56.54]
ICE ON - PROMO v6 - FINAL PRORES 422.mov_snapshot_01.15_[2022.11.28_10.57.41]
ICE ON - PROMO v6 - FINAL PRORES 422.mov_snapshot_02.10_[2022.11.28_10.58.15]
ICE ON - PROMO v6 - FINAL PRORES 422.mov_snapshot_01.00_[2022.11.28_10.57.04]
ICE ON - PROMO v6 - FINAL PRORES 422.mov_snapshot_01.25_[2022.11.28_10.57.32]
ICE ON - PROMO v6 - FINAL PRORES 422.mov_snapshot_02.24_[2022.11.28_10.58.29]

Client feedback

Client feedback is very important to us. Nothing to add, nothing to take away.
To this day, the video enjoys immense popularity and helps in acquiring new clients.
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"Products are made in a factory but Brands are created in the mind."

FAQ

There’s no one-size-fits-all answer to this question. Prices depend on the complexity of the product we’re showcasing. The second key factor is the video’s length.
 
We know most clients are looking for cost-effective solutions, so we consult with you to find an optimal budget. We recommend contacting us—after a short conversation, we can provide a price range.
Less complex projects and short formats take 2-3 weeks, while more intricate ones take about a month. It’s important to plan ahead, as more preparation time = a better final result.
 
Also, keep in mind that our calendar fills up quickly, and we typically schedule projects two months in advance.
  • We determine the production technique, purpose, and maximum video length.
  • We create a description, moodboard, and cost estimate for approval.
  • We develop the script.
  • We produce the video and present a preview for feedback. We make changes based on the client’s wishes.
  • We edit, color-grade, add sound, and finalize the files delivered to the client.
No! Creating videos is often a lengthy process, and it’s a shame not to use them in multiple ways.
 
We offer clients the preparation of additional materials—shortened versions for social media, websites, visualizations for print materials, and much more. In larger packages, we naturally offer attractive prices.
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+48 504 631 552

kontakt@jkcreativemedia.pl

JK Creative Media

ul. Rajmunda Galona 2/7

87-100 Toruń

NIP 9562277881

REGON 522873014

Our clients

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FUMOCO
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